Think your practice has started to take on a different look? Don’t blink. The folks on those Harleys may well be — statistically likely will be — members of the Baby Boom generation. The demographic shift the Boomers are creating is turning a groundswell into something to track on the Richter scale, and it is coming to a dental chair near you. This group is going to rewrite the doctor/patient relationship in any number of ways, but one thing is certain: They bring with them opportunities to match the challenges they present. Leave your preconceptions at the door, and join us for a look at a trend that will leave its mark on the history books.
Cover photos by Jeanni R. Foss, D.D.S., Baxter, Minnesota; inset by Bill Stein, D.D.S., Aitkin, Minnesota