Mpls/St. Paul Magazine's “Top Dentists” feature comes out in its January 2012 issue. In accordance with the 2007 Resolution “Top Dentists Advertising,” which states that dentists should strongly consider not participating in these surveys, the MDA asks members once again for compliance with this resolution. We all know these lists to be popularity contests with little credibility; however, our patients may not realize this, and therefore, these lists can be deceptive and misleading. Additionally, a dentist who uses a Top Dentist designation inappropriately, whether purposefully or not, may risk claiming “superiority without substantiation,” which can be a violation of the Code of Ethics and Professional Conduct and also Minnesota Rules. Of particular concern is spin-off advertising by dentists on the list where inappropriate claims are made. The Board of Dentistry has put together two documents entitled Top Dentist Advertising Guidelines, located on the Board of Dentistry website, which provide some helpful guidance on this issue.
If you do not want to participate, you can ask that your name be removed from the list . Log in to the MDA website: www.mndental.org. Click on the Member Services tab and then go to Committees. Under Constitution, By-laws and Ethics committee you will find Sample letters to Mpls./St.Paul Magazine. There are two boiler-plate letters you can use to remove your name from their list. Please contact the MDA if you need further assistance.