“The Profitable Practice Playbook: A Whole-Team Approach to Standing Out and Scaling Up”

Friday, January 29, 2027

Profit isn’t a dirty word… It’s what makes everything else possible. A thriving practice can offer competitive pay, invest in better tools and technology, and give back to the communities it serves. But profitability doesn’t happen by accident, and it’s not just the dentist’s responsibility. Every person on the team plays a role.

In this course, we’ll explore how dental practices quietly become generic over time and what that costs you in growth, retention, and patient loyalty. Together, we’ll look at the business through a whole-team lens, examining how a clear value proposition and a commitment to efficiency can move your practice from good to exceptional. Whether you’re at the front desk or in the operatory, you’ll walk away with practical tools to help your practice stand out, run leaner, and deliver care you’re proud of, without sacrificing quality.

Learning Objectives:

• Using management tools to create a unique business model
• Using gross profit margin to evaluate our procedure mix
• Exploring ways to become more efficient in delivering care

Speaker

Dr. Chris Salierno

Dr. Chris Salierno is a general dentist from Long Island, New York. He graduated from Stony Brook School of Dental Medicine in 2005. Dr. Salierno has served as the National President of the American Student Dental Association, Chair of the ADA New Dentist Committee, and as President of his local dental society. He lectures internationally on clinical dentistry, practice management, and leadership development. His material can be viewed on his blog, The Curious Dentist. He was the Chief Editor of Dental Economics from 2014 to 2021. In 2021, he became the Chief Dental Officer at Tend.

CE

4 CEU

PRICING

MDA Member  $100
MDA Member Team  $35.00
Non-Member $175.00
Non-Member Team  $75.00
Dental Student  $20.00

Location

Minneapolis Marriott Southwest Hotel
5801 Opus Pkwy
Minnetonka, MN 55343

Schedule

7:30 a.m. Registration, Breakfast with Exhibitors
8:30 a.m. Program
10:30 a.m. Break with Exhibitors
11:30 a.m. Program continues
12:00 p.m. Exhibit Hall Closes
1:30 p.m. Adjourn

Questions?

Contact the district at mdds@mplsdds.org or 612-767-4265